Matthias Blume

Matthias Blume is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as the VP Marketing for ASEAN and South Pacific at The Coca-Cola Company since September 2018. In this role, Matthias leads country marketing teams and oversees the sparkling brands portfolio across twelve countries in South East Asia. Concurrently, Matthias is a member of the CMO Club and a board member of The Marketing Society, fostering collaboration among marketing professionals. Prior to current roles, Matthias held various marketing leadership positions at Danone and The Coca-Cola Company, contributing to brand strategy and execution in multiple regions. Matthias holds an MBA in Economics from the University of Bradford and a bachelor’s degree in business from VWA Essen.