Helen Au is a digital marketing professional with extensive experience in paid media and social advertising. Currently serving as a Digital Marketing Specialist, Paid Media at COBS Bread since January 2024, Helen previously worked as a Paid Media Specialist at DIJGTAL and as a Social Ads Strategist at Glacier Media Digital, where roles included both strategic and coordination responsibilities. Helen's background also includes positions such as Digital Marketing Manager at Launchtrip, Digital Marketing Coordinator at Share Results, and various roles in marketing and sales from 2011 to 2018 across different companies. Helen holds a Master of Business Administration (MBA) in Marketing from the Australian Institute of Business, a Marketing Communications Certificate from the British Columbia Institute of Technology, and a Bachelor of Science (BSc) in Biology from The University of British Columbia.