Alwin Ruimschotel

Alwin Ruimschotel is a seasoned professional in digital marketing and e-commerce, currently serving as Group Head of New Platforms and Digital Marketing at Coca-Cola Europacific Partners since July 2014. With a strong background in bridging the physical and digital realms, Alwin employs advanced technologies like precision marketing, data science, and AI to enhance consumer-brand connections. Prior roles include eCommerce Program Lead at Omron Healthcare Europe, where Alwin launched a pan-European e-commerce platform, and Director of eCommerce at Deutsche Telekom, leading innovative retail ventures. Alwin's career began with founding Triderium, integrating e-business platforms into larger organizations, and earlier experiences with Canon Europe and Siemens solidified a strong foundation in sales and marketing across various sectors. Alwin holds a Master's degree in Business Administration from Erasmus University Rotterdam.