Bobby Schumacher-Harrison

Bobby Schumacher-Harrison is an experienced professional in the sports and entertainment industry, currently serving as the Director of Special Events at NASCAR. With a background in sports sponsorships at Coca-Cola Enterprises and leadership roles such as Executive Director of the Race Car Driver Foundation, Bobby has demonstrated expertise in managing high-profile events and collaborations. Previous positions include Executive Producer for racing specials at NBCUniversal, Senior Advisor for FORMULA 1 AUSTRALIAN GRAND PRIX, and Director of Special Event Sponsorships at Red Bull. Bobby's educational background includes advanced degrees from prestigious institutions, including a Master of Science from Princeton University and studies at Stanford University and the University of Oxford.