Helena Carrolo

Helena Carrolo has extensive experience in commercial development and trade marketing, currently serving as the Head of Digital & E-Customer Commercial at Coca-Cola Europacific Partners since May 2008. Helena has held various roles within the company, including Senior Trade Marketing Manager and Key Account Manager, focusing on account management in the Away from Home channel and developing strategic initiatives for Coca-Cola brands. Prior to Coca-Cola, Helena worked at Nobre Alimentação, where responsibilities included creating the Trade Marketing Department and defining strategic plans for various channels. Helena holds a Postgraduate Degree in Trade Marketing, a degree in Business Management from ISLA Santarém, and recently completed a program in Food Services at ESIC - Business & Marketing School in Madrid.