Rich Parry

Rich Parry is an accomplished professional in category management and insights, currently serving as Category Manager at Coca-Cola Europacific Partners since April 2024. Prior experience includes roles as Senior Insights Manager at NielsenIQ, Category Insights Manager at Upfield, and Shopper & Category Insights Manager at Red Bull, where Rich worked on projects across the Red Bull portfolio. Additional experience encompasses positions as Senior Consultant at Field Agent, Category & Insights Manager at Sunmagic Juices Ltd, and Category Development Manager at General Mills, among others. Rich has contributed to various category development efforts, particularly in the food and beverage sector, and has supported major brands like Unilever and Pernod Ricard. Rich holds a Bachelor of Business Administration (BBA) degree from the University of Brighton.