Rubén Casado

Rubén Casado is a seasoned professional with extensive experience in business development and strategic planning within the beverage industry. Currently serving as Director de Desarrollo de Negocio at Coca-Cola Europacific Partners since August 2015, Rubén has held various leadership roles, including Associate Director Category Development and Head of the Agile Resources Team (PMO). Responsibilities include managing activation plans for brands and products, implementing agile processes, and developing growth strategies for the HoReCa market in Spain. Previously, Rubén worked at The Coca-Cola Company in digital customer and shopper development, contributing to strategic planning and program optimization. Rubén's educational background includes a Master's degree in Demand Driven and Commercial Strategy Innovation from Georgia Tech, an Executive Master's in Sales and Marketing from IE Business School, a degree in Economy from Universidad de Santiago de Compostela, and a Technical Engineer degree in Food Industries from Universidade de Vigo.