Dorian J Cruz

Dorian J Cruz serves as the Marketing Director for Brazil at Coca-Cola FEMSA, where a significant portfolio spans soft drinks, water, juices, teas, Heineken beers, and Monster Energy drinks, overseeing greater than 50% of Coca-Cola FEMSA's volume in Brazil. The role includes strategic responsibilities during major acquisitions and the revitalization of various product lines, ensuring profitability through innovative financial marketing strategies and advanced technological analytics. Cruz has also held multiple key positions within Coca-Cola, leading marketing initiatives across Mexico and Central America, managing promotions, trade marketing, and e-commerce projects, along with substantial contributions during M&A processes. Educational qualifications include programs at IESE Business School and The Wharton School, complementing a Marketing Bachelor's Degree from Universidad Tecnológica de México.