Rocio Zendejas Trejo

Rocio Zendejas Trejo is an accomplished talent acquisition and human resources professional with extensive experience in various organizations. Currently serving as the Head of CoE Talent Acquisition for Coca-Cola FEMSA in Mexico-LATAM, Rocio is responsible for designing and implementing talent acquisition strategies and governance, focusing on headquarters staffing and digital transformation roles. Previously, as Gerente Sr de Talento y Transformación at Jugos Del Valle-Santa Clara, Rocio led talent strategies and organizational transformation initiatives. Rocio's experience at PepsiCo Foods Mexico included change management leadership roles, focusing on employee engagement, productivity, and cultural transformation across multiple business units. Rocio began a career in human resources and organizational development at companies like Dr. Pepper Snapple Group Mexico and Kraft Foods Mexico. Educational qualifications include a Bachelor of Business Administration with a concentration in Business and Talent Administration and a degree in English/Spanish Commercial Translation.