Randall Fransen is an experienced production lead with a diverse background in creative direction across various prominent organizations. Currently serving as Production Lead for Base at Coinbase since November 2023, Fransen manages creative production efforts for the L2 blockchain, encompassing NFT collections, campaign launches, live events, and Dev Relations support. Previous roles include Executive Producer at Aleo and Yuga Labs, where engagement production highlighted product features and NFT collections respectively. Fransen also held key positions at Airbnb and Crown + Conquer as Executive Producer, overseeing significant projects involving brands like Adidas and Disney/Marvel. Other notable experiences include leading production teams at Green Stone, AKQA, Swift Agency, and Instrument. Fransen holds a BFA in Fine Art, Art History, and Film & Video Studies from the University of Oklahoma.