Laura Potts

Laura Potts serves as the Director of Direct Response Fundraising at the Colonial Williamsburg Foundation since June 2023, where responsibilities include building a digital advertising program focused on donor acquisition and coordinating multi-channel fundraising campaigns. Previously, Laura held the role of Assistant Director of Direct Response Fundraising at Regal, leading digital marketing initiatives that significantly enhanced audience engagement, including the successful launch of Regal's TikTok channel. Laura’s career also features positions as Social Media Manager at the National Wildlife Federation, where innovative campaigns increased donor acquisition, and at various organizations where social media strategies were developed to boost engagement and brand visibility. Laura Potts holds a Master of Science in Marketing from William & Mary and a Bachelor of Science in Communication from King University.