Woody Blackford

Woody (Michael) Blackford is an accomplished leader in product creation and innovation, currently serving as Chief Product Officer and SVP at Columbia Sportswear Company since August 2023. Prior experience includes roles as Chief Product Officer and EVP at Canada Goose from December 2019 to August 2023, where contributions spanned product design, innovation, and strategic guidance. Woody's earlier tenure at Columbia Sportswear Company from 2005 to 2019 included executive positions focused on design, innovation, and R&D, with significant accomplishments in commercializing advanced textile technologies. Earlier roles included Director of Design and Sourcing at Sierra Designs and various retail positions that provided foundational experience in the sporting goods industry. Academic credentials comprise a Joint Major in Business Administration and Economics from St. Francis Xavier University, studies at the University of Toronto, and completion of an executive program at Harvard Business School.