Bernard Poncet

Bernard PONCET is an experienced professional in digital transformation and business architecture, currently serving as Group Business Enterprise Architect and Digital Programme Director at Richemont since April 2020, where notable achievements include leading the digitalization of Watches and Wonders Geneva and building a new digital experience platform. Previously, Bernard held the position of Chief Digital Officer at Baume & Mercier, overseeing digital channels and e-commerce strategies across various international markets. Bernard's career also includes founding and serving as COO/CTO of BAYANCE INTERACTIVE, where innovative digital services were launched. Earlier roles at Altran spanned multiple areas, including Digital Director, Project Manager, and Business Manager, demonstrating a diverse skill set developed since completing an Executive Program at ESSEC Business School and an engineering degree from Université de Technologie de Compiègne.