Kimberley Babcock-Smith

Kimberley Babcock-Smith is an accomplished marketing and advertising professional with extensive experience in corporate affairs and strategy, currently serving on the Advertising Team at Con Edison since November 2020. Prior roles include Principal at KBS Consulting Group, where Kimberley collaborated with agencies and clients to enhance project outcomes, and Managing Director at Initiative, overseeing client management for CKE (Carl's Jr and Hardee's). Additional experience encompasses leadership positions at MediaCom, Starcom MediaVest Group, The Media Kitchen, and Mediaedge:CIA, with a focus on integrated planning and analytics across notable brands such as Subway and Coke. Kimberley holds a Bachelor of Arts degree in English with a Minor in Art History from Hamilton College.