We are a collective of artist and scientists, who specialize in leveraging the power of data and the influence of culture, to help brands engage, convert and retain the new mainstream of Multicultural consumer targets driving shifts in the economy. Conceived, built and managed by a diverse team of ad industry vets who blazed trails on both the general market and Multicultural sides of the business, the Contender model is powered by proprietary tools and techniques developed and optimized for the specific purpose of delivering the exponential ROI that comes with engaging Multicultural consumers with the same rigor, vigor and respect afforded the general market.

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