Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.

Food & Beverage

Continental Biscuits Ltd.

Hamid Ali Khan

Usama Ebrahim

Naveed Shah

Adnan Qazzafi Alvi

Naseem Rana

Madiha Zubair

Wajid Humail

Barkat Ali Khan

Saeed Babar

Saroosh Bhatti

Babur Rauf

Humayun Shaikh

Murtaza Karimi

The Sales Team at Continental Biscuits Ltd. is responsible for driving the company's revenue through strategic market penetration and customer engagement. This involves managing regional sales operations, developing and maintaining client relationships, executing sales strategies, and meeting sales targets across various territories, with a focus on the LU brand. Team members collaborate to optimize distribution, enhance market presence, and ensure the brand's growth and profitability.

Sales Team

Operations Team

IT Team

Sales Team

About

Team members

Other teams at Continental Biscuits Ltd.

Operations Team

IT Team