Pia Bracher

Pia Bracher holds a Master's degree in Economics from the University of Basel and has extensive experience in retail and marketing. Currently, Pia serves as the Head of Business Unit Category Management and Purchasing Near & Non Food at Coop, the second-largest retailer in Switzerland, which operates over 1,900 stores. Pia's previous roles at Beiersdorf AG included Corporate Director of Strategy Development & Implementation and Project Manager in Marketing & Sales. Additionally, Pia worked at Beiersdorf Australia Ltd as Group Marketing Manager for NIVEA, and held the position of Senior Regional Brand Manager for NIVEA Face Care in Singapore.