Sifra Hissink

Sifra Hissink is an experienced marketing professional currently serving as Brand Marketing Manager EMEA and Product Manager Myopia Management EMEA at CooperVision Specialty EyeCare since November 2017. Sifra has developed expertise in market and competitive dynamics, portfolio marketing planning, and marketing training materials to support sales efforts. Previously, Sifra held roles in various marketing capacities, including Marketing- en communicatiespecialist, where responsibilities included driving brand growth and managing digital marketing strategies. Sifra's earlier experience includes positions at Uitgeverij Scala BV and Nasano Management B.V., focusing on e-commerce and lead generation. Sifra holds a degree from HU University of Applied Sciences Utrecht and a Havo diploma in Economics and Society from Veluws College Walterbosch.