Adam Herrick

Adam Herrick is a seasoned professional in product management and e-commerce, currently serving as a Senior Product Manager at Coppel since September 2024. Prior to this role, Adam held the position of Director of Products at iOffer, focusing on democratizing vehicle valuation. Adam's experience includes significant contributions to PeakActivity as an Ecommerce Mixed Reality Product Executive, where innovative augmented reality solutions were implemented for notable Fortune 500 clients. Adam has also excelled in various product management roles at MXS Solutions, Overstock.com, AutoNation, and General Motors, demonstrating expertise in e-commerce, digital marketing strategies, and team leadership across the automotive sector. Adam holds a Bachelor of Arts degree in Cinematography and Film/Video Production from the University of Central Florida.