Lauren Price

Lauren Price currently serves as the Head of Ecommerce & Digital Marketing for North America at COS, a role assumed in February 2024. Prior to this, Lauren held the position of Vice President, Ecommerce & Loyalty at J.Crew from November 2021 to January 2024. With a deep background in digital marketing and ecommerce, Lauren's experience includes significant leadership roles at Gartner, where responsibilities encompassed consulting and research in luxury and retail sectors, and at Lyst, focusing on brand and performance marketing for a vast array of global brands. Earlier positions at Demandware and CREATETHE GROUP involved strategic consulting and launching e-commerce initiatives for renowned fashion entities. Lauren began a career in digital marketing with roles at Renegade, LLC, and Brant Publications. Lauren earned a BA in Art History from Vassar College.