Lauren Williams

Lauren Williams is a seasoned trend forecaster with extensive experience in market analysis and consumer research across various industries, including fashion and retail. Currently serving as a Trend Forecaster at Cotton Incorporated since December 2016, Lauren previously held the position of Trend Analyst at TrendWatching, where responsibilities included market research and custom trend reporting for notable clients such as Disney and Spotify. Earlier experience includes several roles at Cotton Incorporated, where trend prediction and presentation were central themes. Lauren also has a strong background in client management from tenure as Senior Account Manager at Stylesight, overseeing a diverse portfolio of key clients while providing tailored trend guidance and workshops. Academic credentials include a BS in Merchandising, Apparel, and Textiles from the University of Kentucky.