Shaista N. Usta

Shaista N. Usta possesses extensive experience in the beauty and wellness industry, currently serving as a Multichannel Lux Beauty Business Development professional at Coty since August 2022, where responsibilities include creative direction and brand identity for high-profile beauty brands. In addition, Shaista N. Usta is a Global Brand Ambassador for Amnesty International, advocating for social justice and human rights. As the Founder and CEO of Makeup and Mission, a social media marketing firm focused on beauty and wellness for impactful causes, Shaista N. Usta collaborates with various organizations to raise awareness and support humanitarian efforts. Previous roles include Regional Account Executive at The Rodial Group, Lead Programmer for Team Precision Public Company Limited, and makeup artistry positions with Sisley Paris, Parfums Christian Dior, and CHANEL. Shaista N. Usta holds a Bachelor of Science in International Business and Marketing from the University of Houston and has completed a cosmetology apprenticeship at Aveda.