Marketing & Brand Management

The Marketing & Brand Management team at Coty is responsible for developing and executing innovative marketing strategies that enhance the visibility and prestige of Coty's diverse portfolio of beauty brands. This team collaborates on brand positioning, product launches, and marketing campaigns across various channels, including e-commerce and digital media, to drive consumer engagement and market growth. With a focus on both luxury and mass-market segments, they aim to foster brand loyalty and promote self-expression in beauty while ensuring alignment with Coty's sustainability goals.