Nicole Reatherford

Director Of Demand Generation And ABM at CoverMyMeds

Nicole Reatherford is an accomplished marketing professional with extensive experience in developing and executing comprehensive marketing strategies across various industries, including healthcare and SaaS. Currently serving as Marketing Manager at GRAIL since March 2022, Reatherford previously held similar positions at Trinity Health and Real Green Systems, where leadership skills were demonstrated while managing teams and driving successful digital marketing campaigns. A proven track record in optimizing email and CRM strategies, creating dynamic customer journeys, and enhancing brand awareness through effective B2B and B2C approaches is evident from engagements at companies such as Amrock and Lochbridge. Reatherford holds a Bachelor of Arts in Fine Art from Madonna University and has furthered education at the College for Creative Studies.

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