Laura Gómez Westraad

Laura Gómez Westraad is a seasoned professional in qualitative research and marketing strategy with extensive experience in various roles across distinguished companies. Currently serving as Sr. Director of Qualitative Research at C+R Research since June 2022, Laura previously held multiple positions at LBR Insight, Inc., where contributions ranged from Strategy Supervisor to Bilingual Moderator from March 2016 to June 2022. Earlier experience includes an Advertising Analyst role at Almacenes Exito S.A. and ownership of Cantimplora, where Laura developed impactful marketing campaigns and participated in notable international events. Laura's career began with strategic planning at MUZCA TECHNOLOGY, and educational qualifications include a Bachelor's Degree in Advertising from Universidad Pontificia Bolivariana and an introductory course in Business Intelligence from Universitat Oberta de Catalunya.