Patrick Chrobak

Patrick Chrobak is an experienced technology executive specializing in digital commerce and platforms, currently serving as Vice President of DTC Platforms at Cricut since December 2020. With a focus on engineering, product management, and quality assurance, Patrick has successfully led global DTC and subscription strategies, including significant projects like the migration from Magento to Salesforce Commerce Cloud. Prior roles include positions at The Hershey Company, Pandora, and Under Armour, where Patrick managed ecommerce architecture and engineering across multiple platforms, contributing to substantial revenue growth. Patrick holds a Master's degree in Information Systems from the University of Maryland Baltimore County and a Bachelor's degree in Computer Science from Wheeling University.