Elisabeth McMenamy Schumert

Elisabeth McMenamy Schumert, MBA, is an accomplished marketing professional with extensive experience in account management and strategic leadership across multiple industry sectors. Currently serving as Account Director at Critical Mass since April 2024, Elisabeth leads initiatives for AT&T Business, focusing on social media engagement and authentic brand connections. Prior roles include Account Director at Rodgers Townsend, where Elisabeth managed significant client accounts such as AT&T and Amazon, and leadership positions at SCORCH® and Nomadic Agency, where Elisabeth developed integrated marketing strategies for high-profile clients like Microsoft and Disney. Elisabeth's career began in communications and marketing at organizations including automätik, Grand Canyon University, and the Arizona Diamondbacks, showcasing a continuous progression in strategic planning and client relationship management. Elisabeth holds a Bachelor's degree in Strategic Communications from the University of Missouri-Columbia and an MBA in Marketing from Grand Canyon University.