Esmeralda Avendano

Esmeralda Avendano is an experienced media professional currently serving as an Associate Media Planner at Critical Mass since November 2023. Prior to this role, Avendano worked as a Media Coordinator at WS | Marketing With Soul, where responsibilities included conducting in-depth analysis of paid media data, generating UTMs and QR codes for campaign execution, and coordinating digital campaign reporting. Avendano also implemented process improvements in media planning and actively contributed to enhancing company culture and diversity initiatives. Previous experience includes positions as an E-Commerce and Marketing Intern at heel boy Inc., a Sales Associate and Cashier at National Sports, a Social Media Coordinator at Popeye's Supplements Canada, a Marketing Team Member at Power Unit Youth Organization, and a Member Services Representative at The Police Credit Union. Avendano holds a degree in Advertising and Marketing Communications Management from Centennial College.