Jordana Cassol Schmidt is an experienced professional specializing in customer success and business consultancy. Currently serving as the Coordenadora de Customer Success at CRM&BONUS since May 2023, Jordana leads a team of seven, overseeing marketing projects for major fashion retailers, and collaborates with Meta on WhatsApp initiatives. In parallel, Jordana provides consulting for new businesses at JCStartups and has played a significant role in organizing Startup Weekend Joinville. Previous roles include significant contributions at VENTIUR and Softville, focusing on startup selection and innovation projects, as well as a partnership in a circular economy online clothing store. Jordana holds an MBA in Business Administration, Marketing, from Pontifícia Universidade Católica do Rio Grande do Sul and a law degree from Católica de Santa Catarina.