Dorothy Dowling is a board member at CubeSmart and a previous company of hers. Dorothy has also worked with WINiT by GBTA and GBTA | Global Business Travel Association. For BWH Hotel Group, they were the Chief Marketing Officer and Senior Vice President of Sales for 17 years. Under their leadership, Best Western's loyalty program, Best Western Rewards, grew its membership to over 50 million members and increased its revenue contribution percentage to hotels fivefold. The program has earned recognition as a top loyalty program by Loyalty 360, U.S. News and World Report and has received an American Express Loyalty Award. Additionally, Dowling assisted with the development of BWH Hotel Group's 18 individual brands; oversaw critical improvements in marketing and advertising to embrace a cross-platform, multi-channel consumer; launched various online initiatives and doubled the brand's revenue in the business-to-business space. Thanks to their firm belief in the value of enduring business relationships, Dowling has strengthened Best Western's strategic partnerships with organizations such as AAA/CAA as well as developed innovative partnerships with Google, TripAdvisor, Facebook, Expedia, and IBM Watson among others.
Dorothy Dowling has an asset management certificate from Cornell University in sociology and leisure studies. Dorothy also has a diversity leadership certificate from Cornell University. In addition, they have a strategic planning executive education from Cornell University and a program on negotiation executive education from Harvard University. Finally, they have a systems dynamics for senior managers from the Massachusetts Institute of Technology and a marketing management certificate from Western University.
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