Fred Schaufeld

Fred Schaufeld acted as an informal adviser to Custom Ink before becoming an investor and board member in 2010. Fred founded NEW Corp. (now NEW Asurion Corp.) in 1983 with a $79 investment. NEW Asurion is now the world’s largest consumer product protection company, employing over 18,000 people throughout the globe. In 2006 Mr. Schaufeld founded SWaN Investors (predecessor to SWaN & Legend Venture Partners) with Tony Nader and Cliff White. Mr. Schaufeld sits on the boards of Fund investments Custom Ink, KIND, José Andrés’ Think Food Group, Noodle Companies and Sugar 23. He holds a BA from Lehigh University, participates in several professional and industry organizations, and sits on a number of corporate and philanthropic boards.