Aaron Fried

Aaron Fried is an experienced business professional with a diverse background in e-commerce, account management, and operations. Currently serving as an Advisor at Dainty Diamond since December 2020, Aaron contributes to the brand's innovative "Luxury Jewelry Activations" initiatives, collaborating with major partners like Sephora and Canadian Tire. Previous experience includes roles at Kubecost, where Aaron managed enterprise accounts and developed go-to-market operations, until its acquisition by IBM in September 2024. Aaron co-founded Whatis and served as COO before its acquisition by Hightouch.com. Additionally, positions held at Purpose Advisor Solutions and Wealthsimple included account management and business operations, with a key role in launching Wealthsimple into the U.S. market. Early career experiences encompass partnerships and business development at Tilt, acquired by Airbnb, and a marketing internship at Roojoom. Aaron holds a Bachelor of Management and Organizational Studies in Consumer Behaviour from Western University.