Esther Dankaart is the owner of DAKA Sport & Lifestyle since January 1991 and the founder of BE:AT sport en lifestyle, a role held since January 2020. BE:AT, launched in 2021, derives its name from the English translations of the Chinese characters 大 (meaning "great" or "masculine") and 卡 (meaning "card" or "feminine"). Esther Dankaart is an alumna of TMO Fashion Business School.
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