Luka Ravnikar is an experienced professional in the hospitality industry with a focus on commercial strategy and sales. Currently serving as Chief Commercial Officer at Dan - PIF Company and ABSHERON Hotel Group, Luka has previously held the position of Group Director of Sales and Marketing at Maistra d.d. (Adris Group) and served as a Commercial Consultant to the Board of Directors. Additional roles include Director of Sales and Marketing at The St. Regis Bangkok and various leadership positions in sales, marketing, and revenue development at Hilton. Luka holds a Bachelor of Business Administration in Hotel Management from Les Roches Marbella and a Swiss Hotel Association Diplom in Hotel Management from ICHM.