Paula Vasconcellos

Paula Vasconcellos is an experienced marketing professional with a diverse background in leading innovation and brand management across several prominent companies. At Danone, Paula serves as Marketing Director for Plant Based, Functionals, Indulgence, and Innovation, while also holding the title of Head of Innovation for Vitalinea & Benegastro. Previously, at Upfield, Paula held the position of Marketing Director for Mexico, overseeing brands such as Primavera and Becel, and led innovation efforts for the LATAM region. In their tenure with Colgate-Palmolive, Paula contributed as LATAM Innovation leader and Group Brand Manager for Lady Speed Stick in the US and Canada, as well as Senior Brand Manager for Softsoap. Additionally, Paula has experience as Global Marketing Manager at Levi Strauss & Co. and has served as a consultant at The Monitor Group.