Amaury Laurendeau

Amaury Laurendeau is a professional with extensive experience in digital marketing and CRM. Currently serving as Responsable CRM FRANCE Chasse & Pêche at Decathlon France since March 2022, Amaury's previous roles include Webmarketer at Pacific Pêche and Assistant chef de projet digital at Crédit Agricole du Languedoc. Other notable positions include Consultant en Marketing Digital at IAE Lille Consulting, as well as Webmaster at Le blog du dirigeant, where focus was on SEO optimization. Early career experiences include internships at Groupe B&B Hôtels, CIC, and Business France, where tasks ranged from content creation to market research and event organization. Amaury holds a Master's degree in Marketing Direct et Digital from IAE Lille, along with degrees in International Business and Administration from Heriot-Watt University, University of Applied Sciences Emden/Leer, and IUT Brest Morlaix.