Loek Peelen

Loek Peelen is a seasoned professional in programmatic advertising and media strategy, currently serving as a Global Display & Ad Tech Expert at Decathlon International since September 2023. Previous roles include Sr. Programmatic & Upper Funnel Media Specialist at Decathlon Nederland and Paid Media Consultant at Dentsu. Loek's expertise spans customer success management and digital trading with significant experience at Platform161, as well as media advising and campaign strategy development at Pulse Media Group B.V. and Havas Lemz. Academic credentials include a Master of Science in Social Psychology and a Bachelor of Applied Science, both from the University of Amsterdam, complemented by training in tennis coaching. Loek Peelen has consistently leveraged insights into consumer behavior to inform strategic campaigns and drive organizational growth.