Pedro M. Fonseca

Pedro M. Fonseca is a seasoned retail operations professional with extensive experience in the cannabis and grocery industries. Currently serving as Senior Director of Retail Operations at Deep Roots Harvest since March 2024, Pedro also holds a position as a Board Member for CVCAN - Coachella Valley Cannabis Alliance Network since August 2020. Previous roles include Senior Director of Retail Operations and Supply Chain at StateHouse Holdings and Director of Retail Operations and Supply Chain for The Harborside Group. In earlier positions, Pedro was General Manager for Harborside Inc. and FLRish Retail Management and Security Services LLC, and Store Team Leader for Whole Foods Market, contributing significantly to the brand's expansion in the Bay Area and overseeing operations and new store development across multiple locations, leading teams of up to 350 members.