Parul Soni

Parul Soni currently serves as a Business Strategy Manager at Deliveroo since April 2022, focusing on business and brand strategies designed to drive topline growth through customer insight analysis, valuations, and competitive benchmarking. Prior experience includes the role of Associate Director at Brand Finance from August 2016 to April 2022, where Parul specialized in market entry, growth strategy, portfolio analysis, and brand architecture. Previous roles also encompass positions as Senior Consultant, Consultant, and Analyst, as well as a Strategic Planning Intern at the Singapore Economic Development Board, where Parul led a project on deindustrialization. An educational background includes a Bachelor's Degree in Economics and Economic History from The London School of Economics and Political Science, along with qualifications from The Chartered Institute of Management Accountants and an International Baccalaureate Diploma from UWC South East Asia.