Paula Payton

Paula Payton, PhD, serves as the Head of the Center for Machine Intelligence + Data Science and the Executive Sensing & Insight Data Leader at Deloitte since July 2021. Additionally, Paula holds the position of Associate Teaching Professor in the MSc - Business Analytics program at Wake Forest University School of Business. Previously, Paula was the Head of Behavioral Science at SaleMaker and a faculty member in the MSc - Applied Analytics program at Columbia University in the City of New York. Other roles include Capstone Lead for the same program at Columbia, Chief Commercial Officer at SmartSports, and an adjunct professor of marketing at Insper. Paula's extensive experience includes serving as Academic Director at New York University and Vice President of POPAI - Point of Purchase Advertising International. Educational credentials comprise a PhD in Management from NEOMA Business School and an MA in Behavioral Sciences from the University of Chicago, along with studies at prestigious institutions such as Johns Hopkins and Stanford.