Rocio Lopez

Rocio Lopez has extensive experience in brand management and e-commerce, currently serving as Brand Manager for China at Desigual since July 2015, where responsibilities include online flash sales management, business strategy analysis, commercial negotiation, product distribution, and marketing development. Previous roles include Flash Sales Account Manager and Spain E-Commerce Project Manager at vente-privee.com, where Rocio coordinated online flash sales production, negotiated strategies with brands, and managed pricing and stock control. Early career experiences include positions in public relations, online creative assistance, and marketing communication, supported by a degree in Publicity and Public Relations from Universidad de Cádiz and a degree in Arts from Universidad Complutense de Madrid.