Arantza Granada

Arantza Granada is an experienced professional in user experience and digital marketing, currently serving as CRO Manager and Senior UX Designer at Grupo Dia since September 2021. Prior to this role, Arantza worked at Carrefour as UX Team Manager and UX Designer from June 2017 to September 2021, and at reclamador.es as a Customer Specialist from June 2016 to June 2017, focusing on business and user needs analysis to enhance user experience and conversion strategies. Arantza's career also includes a position as Email Marketing Specialist at Vocento from March 2015 to June 2016, specializing in campaign analysis and optimization. Arantza holds a Master's degree in Usability and User Experience from KSchool, along with various certifications in programming, web analytics, and marketing, and a Bachelor's degree in Audiovisual Communication from Universidad Rey Juan Carlos.