Sarah Chow

Sarah Chow is an accomplished Director of Innovation at Diageo since January 2012, focusing on Scotch and Luxury brands. With extensive experience in the spirits industry, Sarah has successfully driven transformation for major brands, including Smirnoff Ice, by emphasizing innovation, digital activation, and consumer strategy. Prior roles at Diageo include Category Strategy Manager and Channel Strategy Manager, where Sarah demonstrated expertise in category development and commercial planning. Notably, Sarah was selected for Diageo's highly competitive Future Leaders Programme, leading significant projects that contributed to strategic growth. Previous experience includes serving as Planning and Insights Account Supervisor at Integrated Marketing Services, where Sarah played a pivotal role in developing shopper-centric programs for major clients. Sarah holds a Bachelor of Science degree in Sports Medicine from the University of Connecticut.