Heather Waisanen is a founder of Coastal Maverick and has held several strategic roles in various companies. As the Account Services Manager at Dialog Group of Companies, Waisanen focused on client relations and service delivery. In the position of Strategist at Co Conspirators, strategic planning and execution were key responsibilities. Waisanen also served as a Senior Media Planner & Strategist at OneScreen.AI, where media planning was a focus, and contributed to revenue operations and growth as the Revenue Operations & Growth Manager at TendedBar.