Originally from the Netherlands, Aldo de Jong is a strategist who’s passionate about making the world better through innovation and entrepreneurship. He believes that only through a deep understanding of the evolution of human behavior and technology, and how they affect the ways they go about their daily lives, they are able to make those lives better. Aldo has led ethnographic and business exploration initiatives on the deep shifts impacting society such as the personal data economy, the internet of things, the rise of microbusiness and the sharing economy. Since high school, he founded 8 organizations and companies, including Claro Partners, a leading innovation consultancy and the Jam for Good: a non-profit in Toronto, London, and Barcelona. Aldo is on the board of Innovate Financial Health, Datum Future, CrisisReady and Startupbootcamp.