Nicola Giorgio Carella is an accomplished professional with extensive experience in strategic, creative, and digital consulting, serving as Account Director, Founding Partner, and CEO at L'Arancia since July 2010. Carella holds several prestigious positions, including Vice President of the Terziario Innovativo e Comunicazione section and elected member of the General Council at Confindustria Bari e BAT, as well as a board member in the same section. Additionally, Carella has been a Territorial Partner at Digital Magics since December 2018 and serves as Vice President of Associazione Orbita. Educational background includes a Master in Business Communication and Public Relations from the Istituto Europeo di Design and studies at the Accademia Navale and Politecnico di Bari.