Teri Wadsworth

Teri Wadsworth is an accomplished leader in consumer psychology with extensive experience in strategic planning and brand communication. Currently serving as the Director of Consumer Psychology at dig since July 2008, Teri Wadsworth oversees a team that delivers consumer insights through ethnography and documentary film to enhance emotional understanding for clients. Previously, from January 2005 to June 2008, Teri Wadsworth was the Director of Consumer Context Planner at Starcom MediaVest Group, where expertise in consumer communication informed media selection for prominent P&G brands. Teri Wadsworth also held the role of Brand Planning Director at Young & Rubicam from July 2002 to January 2005, directing account planning for various clients, and worked as an Account Planner at Cliff Freeman and Partners from 1997 to 2001. Teri Wadsworth holds an EdM in Psychology from Columbia University and a BA in History and Philosophy from Colgate University.