Part of the Panavision group, Direct Digital is a leading photographic equipment rental facility with offices in London, Manchester, and Paris. We are committed to delivering ground-breaking service and advice, to photographers worldwide.

An extensive range of products, including the latest in HD camera and LED lighting technology, plus continual investment throughout every aspect of its business means Direct Digital is the perfect choice for every photographic project.

Based adjacent our premises at Waterloo is our 2000 sq ft studio space with infinity cove. With our lighting and camera store based right next door, you can decide on the day what equipment you might need, get expert advice from one of our dedicated studio assistants or road test the latest kit in a studio environment.

Direct Digital is the UK’s largest stockist of background paper, we hold every colour in all the popular sizes. We are also an authorised dealer stockist for Lee Filters, carrying a large inventory of lighting gels; these are available by the roll or the meter.

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