Digital Advertising (ppc) Strategist, Team Lead

About Direct Online Marketing (DOM)

Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be out communicated.

If you want to experience what it's like to work at a full service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you!

As a Digital Advertising (PPC) Strategist and Team Lead, you’ll set the optimal digital advertising strategy for the account management teams to hit our clients’ performance goals. These goals are virtually always related to direct business impacts like lead generation and e-commerce sales. Additionally, this person is responsible for mentoring, quality control, and assisting with or leading department initiatives.

What You’ll Do

Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing and modifying strategic digital advertising plans to help them reach their goals.

In addition to client strategy work, you’ll be responsible for supervising our advertising strategists. This includes mentoring, performance management, resource planning, and quality control of the team’s work.

Day-to-day work includes:

• Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients

• Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs

• Working with clients on developing or refining strategic goals during onboarding and throughout campaigns

• Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements

• Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally

• Working within digital advertising platforms to execute campaigns and optimize for performance

• Supervising a team of 3 - 5 advertising strategists

Who You Are

You bring 5+ years of marketing experience, at least 3 of which in digital advertising (including search engines) specifically. You also have at least 2 years of supervisory experience.

Here’s what we’re looking for:

• Heavy execution and strategic development of Google Ads and other search engine advertising campaigns

• Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales

• Designing digital campaigns as part of an overall marketing strategy

• Analyzing data to communicate highlights, opportunities, and next steps

• Competitor and market research.

• Experience leading a team.

Additionally, you will have the following:

• A Bachelor’s degree or greater, or equivalent work experience in marketing

• Strong analytics knowledge

• A/B and multivariate testing

• Intimate familiarity of sales and marketing funnels

• Creative problem solving

• Outstanding computer skills

• Excellent written and verbal communication

The following experiences are a plus:

• Agency experience
• Marketing automation and CRM tool implementation
• Execution in all core aspects of SEO, including on-site optimization and off-site outreach
• Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)
• Foreign language skills or strategic guidance of foreign campaigns

Why Work With Us? 

At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals.  We take our ‘No Jerks’ policy seriously here.

We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.  

We’re a stable and growing leader delivering excellent results to our clients who say things like:

• “DOM constantly pushes the envelope.  They’re great communicators and are fun to work with, too.”

• “Working with DOM is like working with colleagues who have our company’s best interest at heart.”

• “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:

• “The people are what makes this company great.”
• “You will be appreciated, challenged, and rewarded.”
• “An agency where you can grow with confidence.”

Perks & Benefits

We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

Ready to Make an Impact? 

If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you. 

Direct Online Marketing is an Equal Opportunity Employer (EOE).