Nicole Herrera

Nicole Herrera is a Direct Marketing Specialist at Discover Financial Services, where exceptional performance as an intern was recognized with an exceeds expectations rating. Responsibilities include developing retargeting campaigns and optimizing marketing strategies through A/B testing. Active involvement in ALPFA Inc and the Society of Women in Business showcases commitment to philanthropy, diversity, and leadership development. With prior experience as a Management Trainee Intern at Enterprise and various leadership roles in student organizations, Nicole demonstrates strong skills in project management, mentorship, and community engagement. Currently pursuing a Bachelor of Business Administration in Marketing at Gies College of Business, Nicole has also earned a Bachelor's degree in International Business from Illinois State University.